The Best Social Media Management Tools in 2023

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SocialPilotRead reviewVisit website
SocialBeeRead reviewVisit website
HootsuiteRead reviewVisit website
BufferRead reviewVisit website
SendibleRead reviewVisit website
AgorapulseRead reviewVisit website
SproutSocialRead reviewVisit website
CoScheduleRead reviewVisit website
ZohoSocialRead reviewVisit website
eClincherRead reviewVisit website
MavSocialRead reviewVisit website
FS PosterRead reviewVisit website
MeetEdgarRead reviewVisit website
SmarterQueueRead reviewVisit website
StatusbrewRead reviewVisit website

Introduction

Social media has become an integral part of modern marketing strategies. However, managing multiple social media accounts efficiently can be a daunting task. Thankfully, there are several social media management tools available to streamline your social media efforts. In this comprehensive guide, we will explore 15 popular tools: SocialPilot, SocialBee, Hootsuite, Buffer, Sendible, Agorapulse, SproutSocial, CoSchedule, Zoho Social, eClincher, MavSocial, FS Poster, MeetEdgar, SmarterQueue, and Statusbrew. We will delve into their key features, pros and cons, and pricing plans to help you choose the right tool for your social media management needs.

SocialPilot – User-friendly Social Media Management Platform

SocialPilot - User-friendly Social Media Management Platform

SocialPilot is a powerful social media management tool that offers a wide range of features for efficient management and scheduling of social media posts.

Key features

  1. Content Scheduling: SocialPilot allows you to schedule posts in advance across multiple social media platforms.
  2. Analytics: Detailed analytics and reporting provide insights into post performance and audience engagement.
  3. Team Collaboration: Collaborate with team members and clients through the platform, assigning specific roles and permissions.

Pros

  • Affordable pricing plans suitable for small businesses and agencies.
  • Intuitive user interface with a user-friendly experience.
  • Extensive social media platform integrations.

Cons

  • Limited advanced features compared to some other tools.
  • Reporting features could be more robust.

Pricing

SocialPilot offers several pricing plans, starting at $30/month for the Professional plan, $50/month for the Small Team plan, $100/month for the Agency plan and $200/month for the Agency+ plan.

SocialPilot pricing

SocialBee – Level Up Your Social Media Content Management !

SocialBee - Level Up Your Social Media Management

SocialBee is a versatile social media management tool designed to simplify content scheduling, recycling, and growth on social media platforms.

Key features

  1. Post Recycling: Automatically recycles evergreen content to maximize exposure.
  2. RSS Feed Import: Import blog posts and articles from RSS feeds for easy content curation.
  3. Growth Tools: SocialBee offers tools for social media growth, including Twitter growth and audience targeting.

Pros

  • Robust content recycling and scheduling capabilities.
  • User-friendly interface and easy setup process.
  • Affordable pricing options for various business sizes.

Cons

  • Limited analytics and reporting features.
  • The interface could be more visually appealing.

Pricing

SocialBee offers different pricing plans, starting at $29/month for the Bootstrap plan, $49/month for the Accelerate plan, and $99/month for the Pro plan.

SocialBeed pricing

Hootsuite – A Complete Social Media Management Solution

Hootsuite - A Complete Social Media Management Solution

Hootsuite is one of the most popular social media management tools with a comprehensive set of features to manage and analyze social media activity.

Key features

  1. Social Media Monitoring: Monitor and engage with conversations happening across multiple platforms in one unified dashboard.
  2. Content Curation: Discover and schedule content from various sources, including RSS feeds and content libraries.
  3. Team Collaboration: Assign tasks and roles to team members, facilitating collaboration and workflow management.

Pros

  • Wide range of social media integrations and third-party app connections.
  • Advanced analytics and reporting capabilities.
  • Robust security features, including two-factor authentication.

Cons

  • The user interface can be overwhelming for beginners.
  • Pricing plans can be expensive for small businesses.

Pricing

Hootsuite offers four pricing plans: Professional ($99/month), Team ($249/month), Business ($762/month) and Enterprise (custom pricing).

Hootsuite pricing

Buffer – Best for scheduling and publishing content

Buffer - Best for scheduling and publishing content social media managment

Buffer is a simple yet powerful social media management tool that focuses on scheduling and publishing content across various social media platforms.

Key features

  1. Social Media Scheduling: Plan and schedule posts across multiple social media accounts simultaneously.
  2. Analytics and Insights: Track post performance, engagement, and audience growth through detailed analytics.
  3. Browser Extension: Easily add content to your Buffer queue while browsing the web.

Pros

  • Intuitive and user-friendly interface.
  • Integration with popular social media platforms.
  • Robust analytics and reporting features.

Cons

  • Limited engagement and community management features.
  • Some advanced features require an upgrade to a higher-priced plan.

Pricing

Buffer offers four pricing plans: Free, Essentials (from $6/month), Team (from $12/month), and Agency (from $120/month).

buffer Pricing

Sendible – Transform your online presence !

Sendible - Social Media Management

Sendible is a comprehensive social media management tool that offers a wide range of features for individuals, businesses, and agencies.

Key features

  1. Social Media Publishing: Schedule and publish posts across multiple social media platforms with ease.
  2. Social Listening: Monitor brand mentions and track industry trends for effective engagement.
  3. Client Management: Collaborate with clients, manage workflows, and track results in one place.

Pros

  • Robust social media integrations and advanced automation features.
  • Comprehensive reporting and analytics capabilities.
  • Excellent customer support and training resources.

Cons

  • Pricing plans can be expensive for small businesses and individuals.
  • User interface can be overwhelming for beginners.

Pricing

Sendible offers multiple pricing plans, starting at $29/month for the Creator plan, $89/month for the Traction plan, and $199/month for the Scale plan.

Sendible pricing

Agorapulse – Unleash your social media potential !

Agorapulse - Unleash your social media potential

Agorapulse is a feature-rich social media management tool that aims to simplify social media marketing and customer relationship management.

Key features

  1. Publishing and Scheduling: Schedule and manage posts across multiple social media channels.
  2. Social Inbox: Manage all social media interactions in a unified inbox for efficient engagement.
  3. CRM Integration: Connect social media interactions with your CRM system for better customer insights.

Pros

  • Excellent team collaboration features and task assignment capabilities.
  • Powerful social media listening and reporting features.
  • Competitive pricing compared to similar tools.

Cons

  • Limited integration options with third-party applications.
  • The user interface can be overwhelming for beginners.

Pricing

Agorapulse offers different pricing plans, starting at $69/month for the Standard plan, $99/month for the Professional plan, and $149/month for the Advanced plan. For more tailored solutions a Custom Plan is available and it’s pricing will be determined on a case-by-case basis.

agora pulse

SproutSocial – Simplify, schedule, and skyrocket your reach !

SproutSocial - Simplify, schedule, and skyrocket your reach

SproutSocial is a comprehensive social media management tool suitable for businesses of all sizes.

Key features

  1. Publishing and Scheduling: Plan, schedule, and publish content across various social media platforms.
  2. Social Listening: Monitor brand mentions and relevant conversations to engage with your audience effectively.
  3. CRM Integration: Seamlessly integrate social media interactions with your CRM system for streamlined customer management.

Pros

  • Advanced analytics and reporting features for data-driven decision-making.
  • Robust social media listening and sentiment analysis capabilities.
  • Excellent customer support and training resources.

Cons

  • Higher price point compared to some other tools.
  • The user interface can be complex for beginners.

Pricing

SproutSocial offers three pricing plans: Standard ($249/month), Professional ($399/month), Advanced ($499/month) and Enterprise (Quote based pricing).

sprout social pricing

CoSchedule – Amplify your brand’s digital impact instantly !

CoSchedule - Amplify your brand's digital impact instantly

CoSchedule is a social media management tool designed to streamline content planning, scheduling, and collaboration.

Key features

  1. Editorial Calendar: Plan and schedule social media content alongside other marketing activities.
  2. Team Collaboration: Collaborate with team members, assign tasks, and track progress.
  3. Social Campaigns: Create and manage social media campaigns for increased engagement.

Pros

  • Intuitive and user-friendly interface.
  • Robust project management and collaboration features.
  • Comprehensive social media analytics and reporting capabilities.

Cons

  • Limited integration options with some social media platforms.
  • The pricing structure can be costly for small businesses.

Pricing

CoSchedule offers different pricing plans, starting at $0/month for the Marketing Calendar plan, $39/month for the Marketing Calendar Pro plan, and a quote based pricing for the Marketing Suite plan.

coschedule pricing

Zoho Social – Affordable Social Media Management Solution

Zoho Social - Affordable Social Media Management Solution

Zoho Social is a social media management tool that offers features to streamline publishing, engagement, and analytics.

Key features

  1. Publishing and Scheduling: Schedule and publish content across multiple social media platforms.
  2. Social Inbox: Manage social media interactions and engage with your audience effectively.
  3. Social Media Analytics: Track post performance, audience growth, and engagement through detailed reports.

Pros

  • Integration with the broader suite of Zoho products for seamless workflow management.
  • Affordable pricing plans suitable for businesses of all sizes.
  • Intuitive interface and easy setup process.

Cons

  • Limited social media platform integrations compared to some other tools.
  • Advanced features may require an upgrade to a higher-priced plan.

Pricing

Zoho Social offers various pricing plans, starting at £8/month for the Standard plan, £22/month for the Professional plan, and £35/month for the Premium plan.

zoho social pricing

eClincher – Streamline scheduling, publishing, and monitoring tasks !

eClincher - Streamline scheduling, publishing, and monitoring tasks

eClincher is a comprehensive social media management tool that offers a wide range of features for efficient content scheduling, publishing, and engagement.

Key features

  1. Publishing and Scheduling: Schedule and publish content across multiple social media platforms simultaneously.
  2. Social Media Inbox: Manage and respond to social media interactions from a unified inbox.
  3. Analytics and Reporting: Track post performance, audience growth, and engagement through comprehensive reports.

Pros

  • Robust social media automation and content recycling capabilities.
  • Integration with popular social media platforms and third-party applications.
  • Competitive pricing compared to similar tools.

Cons

  • The user interface could be more intuitive and visually appealing.
  • Some advanced features may require technical expertise.

Pricing

eClincher offers various pricing plans, starting at $65/month for the Basic plan, $175/month for the Premier plan, and $425/month for the Agency plan.

eclincher pricing

MavSocial – A Trusted Expert in Social Media Management

MavSocial - A Trusted Expert in Social Media Management

MavSocial is a social media management tool designed to simplify content creation, publishing, and reporting.

Key features

  1. Visual Content Creation: Create and edit images and videos directly within the platform.
  2. Content Publishing: Schedule and publish posts across multiple social media platforms.
  3. Reporting and Analytics: Track post performance, audience growth, and engagement through detailed reports.

Pros

  • Easy-to-use interface with a user-friendly experience.
  • Strong visual content creation and editing capabilities.
  • Affordable pricing plans suitable for businesses of all sizes.

Cons

  • Limited social media platform integrations compared to some other tools.
  • Advanced features may be lacking for advanced users.

Pricing

MavSocial offers different pricing plans, starting at $78/month for the Pro plan, $249/month for the Business plan, and $499/month for the Enterprise plan.

mavsocial pricing

FS Poster – Empower your team to collaborate efficiently !

FS Poster - Empower your team to collaborate efficiently

FS Poster is a social media management tool that focuses on automated posting and scheduling across multiple social media platforms.

Key features

  1. Automated Posting: Schedule and publish posts across various social media accounts automatically.
  2. Bulk Scheduling: Import and schedule multiple posts at once for time-efficient content planning.
  3. Post Preview: Preview posts before publishing to ensure consistency and accuracy.

Pros

  • Easy setup and user-friendly interface.
  • Affordable pricing plans suitable for small businesses and individuals.
  • Wide range of social media platform integrations.

Cons

  • Limited analytics and reporting features.
  • The user interface can be improved for better user experience.

Pricing

FS Poster is starting at $45 for the Regular License.

MeetEdgar – The unique social media management tool

MeetEdgar - The unique social media management tool

MeetEdgar is a social media management tool that focuses on content scheduling and automation.

Key features

  1. Content Scheduling: Schedule and recycle posts across multiple social media platforms.
  2. Category-Based Scheduling: Organize content into categories and automate posting based on category rules.
  3. Content Variations: Create multiple variations of a post to keep your content fresh and engaging.

Pros

  • Powerful automation and scheduling features.
  • User-friendly interface and easy setup process.
  • Competitive pricing compared to similar tools.

Cons

  • Limited social media platform integrations compared to some other tools.
  • The reporting feature could be more comprehensive.

Pricing

MeetEdgar offers different pricing plans, starting at $29.99/month for the starters, $49.99/month for more advanced entrepreneurs and small businesses.

meetedgar pricing

SmarterQueue – Drive engagement and connect with your audience

SmarterQueue - Drive engagement and connect with your audience

SmarterQueue is a social media management tool that focuses on content recycling and scheduling.

Key features

  1. Content Recycling: Automatically recycle evergreen content to maximize exposure.
  2. Category-Based Scheduling: Organize content into categories and automate posting based on category rules.
  3. Analytics and Reporting: Track post performance, engagement, and audience growth through detailed reports.

Pros

  • Powerful content recycling and scheduling capabilities.
  • Intuitive interface and user-friendly experience.
  • Competitive pricing plans suitable for businesses of all sizes.

Cons

  • Limited social media platform integrations compared to some other tools.
  • The user interface could be more visually appealing.

Pricing

SmarterQueue offers different pricing plans, starting at $29.99/month for the Solo plan, $49.99/month for the Business plan, $99.99/month for the Agency plan, and starting at $29.99/month for the Custom Plan.

smarterqueue pricing

Statusbrew – The All-In-One Toolkit

Statusbrew - The All-In-One Toolkit

Statusbrew is a social media management tool that offers a comprehensive set of features for content scheduling, publishing, and engagement.

Key features

  1. Publishing and Scheduling: Schedule and publish posts across multiple social media platforms.
  2. Social Inbox: Manage and respond to social media interactions from a unified inbox.
  3. Analytics and Reporting: Track post performance, audience growth, and engagement through detailed reports.

Pros

  • Robust social media listening and engagement features.
  • Comprehensive analytics and reporting capabilities.
  • Affordable pricing plans suitable for businesses of all sizes.

Cons

  • The user interface could be more intuitive and visually appealing.
  • Limited social media platform integrations compared to some other tools.

Pricing

Statusbrew offers different pricing plans, starting at $69/month for the Lite plan, $129/month for the Standard plan, $229/month for the Premium plan and quote based pricing for the Enterprise plan.

statusbrew pricing

Conclusion

Choosing the right social media management tool is crucial for effectively managing your social media presence. In this post, we explored 15 popular tools. Each tool offers unique features, pros and cons, and pricing plans.

When selecting a tool, consider your specific needs, such as content scheduling, analytics, team collaboration, or social media listening. Assess the pricing plans based on your budget and the scale of your social media management requirements.

Remember, no tool is perfect for everyone, so it’s essential to prioritize the features that align with your goals and objectives. Take advantage of free trials and demos to test the tools and determine which one suits your needs best.

With the right social media management tool in hand, you can streamline your processes, save time, and effectively engage with your audience, ultimately driving better results for your business or brand.


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